Astraea’s Hearts & Minds Project aims to strengthen the capacity of Kenyan LGBTQI activists to make cultural change, or as some call it, to “change hearts and minds” in their respective communities and contexts. Through partnerships with social science organizations and communications resource people, LGBTQI activists will gain a deeper understanding of the mindset of the audiences they aim to shift and gain tools to integrate research & evidence into development of impactful and culturally-relevant framing and messaging campaigns.